Category: Business

Social Media Apps For Businesses

Marketing has now a wider range with the help of the internet. Advertisements are not only applied in televisions, radio, newspapers and magazines, but also in the form of social media. Under the social media, you can now have advertisement in different forms: social media pages, websites, and forums. After advertising your products and services, it is also important to have interaction with your target audience and potential clients and making the content of your business up-to-date. They have to be aware that the page administrator is active and will be able to answer their queries as soon as possible. The more interaction on your page, the more chances of attracting more customers.

social media apps for businesses
social media apps for businesses

With the ever continuous development of the internet, you can also access it through your mobile phone. Therefore monitoring and keeping your business sites are now easier. Here are some of the social media applications that can definitely help you.

• DrumUp

This is a very different social media management tool because it searches for contents that are related to your business. The important feature is the daily recommendations that it gives to the user. And the best thing is: it allows you to schedule when the content will be posted on your social media pages like Facebook, Twitter, and LinkedIn. You can also review and edit the queued posts before they are published. To get started, all you have to do is fill in some keywords that are related to your business, and then it will give you interesting content that can be posted straight to your social media accounts.

• Mention

This app lets you monitor your brand and keep track of its performance on social media. It gives you an insight about people’s feedback about your business, whether it is positive or negative – this is beneficial in creating a proper social media marketing strategy. The best thing about this app: it sends across real-time alerts whenever your business gets talked or written about, you will get quick notification if something requires attention and prompt action.

• Facebook Pages Manager

Facebook is a large platform in business advertisement because you can connect with millions of users. Some people are using pages to send inquiries to several businesses. Therefore, this tool is convenient in updating your page. The over-all feature from the desktop is also incorporated in this mobile app: allow page administrators to publish updates on multiple pages; see account and privacy settings; monitor the performance of the content (likes, comments and shares); and the ability to separate personal and business pages that helps in avoiding accidental posting.

• News Reader by Feedly

Another application where you can look for a great content that you can post in your page. Its key feature is the ability to add various RSS feeds to the app including websites and blogs, and then all of the content will be able for browsing using this application. This app works with various social accounts like Facebook, Evernote, Twitter, LinkedIn, Pinterest and more. Therefore, all your favorite content will be shared in these social media websites.

• Sparksfly

This app is quite similar with News Reader by Feedly. In addition to content recommendation and easy sharing in different social accounts, users can create “routines”, which is based on the content that they prefer to read regularly that makes browsing easier. This “routine” can be shared on social media network contacts.

How To Behave Professionally On Social Media

There was a time when the employers would only look at the resume and interview results then you are hired. However, things have changed since the introduction of social media networks. Many people can now get shut down on their job interviews or simply lose their job for what they do on social media. As much as it is your personal life, at some point it will start affecting the company. That is something that most recruiters would not want. So, how do you behave professionally on social media?

Social Media
Social Media

Posting comments to a certain post or story is a common thing to do, but some comments might just be to the extreme. You have to share comments with other people that you might feel comfortable if your boss or clients see them. Some people are likely to use abusive language while commenting. Remember not to use a language that will keep people talking about your manners online. It is always good to re-read the comments before posting them. If you are going to disagree with someone about certain context online, ensure that it is a good disagreement. If you cannot maintain your cool, it is better to avoid joining the argument in the first place.

It is common to see people commenting about their work on social media sites. It is not a bad thing to congratulate a colleague for a promotion, but do not go into the specifics. Some people love to have their life remain private. It is the same thing when you win contracts and the first thing is to boast online. Some clients will not be happy to see you mentioning them everywhere about the contract. Things have to remain simple in order for the client to see you as a professional. You might not get more contracts in the future if you continue with such boasting behavior. The worst thing to do is complain about your work online. The company must have a human resource department that can help you get the help on the complaints that you might have.

Social media sites are known for being a place where most people come to share photos and videos. There is nothing wrong with sharing photos online, but are they worth seeing by other people. Do not always post photos of yourself half-naked online. It will spark some negative attitude towards your professionalism. Starting from the profile photo, select carefully a nice photo like you participating in a family event or a simple portrait of you. People do not want to see your party side online.

Here are some other pointers on how to behave professionally on social media sites

i. Ensure that your posts are grammatically correct. Do not just post for the sake of posting.
ii. You do not always want to accept friend requests from people you do not know. Some people might become a bother later on.
iii. Share links to information that might be helpful to people on the social media sites.

How To Use Social Media For Networking

Many students and teenagers are always online trying to check out their social media status. The common social media networks that students use include, Facebook, Twitter, Instagram, and many others. Most students will be on the social media sites just to chat with friends and catching up. What many students do not know is the power of social media when used correctly. Most students just think that it is about socializing alone. Big companies are now on social media simply because they know where their customers spend most of their time.

social media for networking
social media for networking

LinkedIn is a powerful social media network for professionals. It is like that provides you with amazing deals on car rental coupons. LinkedIn will provide all the avenues necessary for making powerful networking needed for a career. Here is how to benefit from using LinkedIn as a social media platform.

i. First, you have to join LinkedIn. The sign up process is quite simple and is the same like joining Facebook, which most people are familiar with. Fill in as much information as required by LinkedIn in order to sign up. The information will be useful later on when trying to find connections with other people on the website. You need to connect with people who are like-minded. If you are still in school, proceed to connect with students and alumni most of the time. There will be a time when connections to other professionals will be important but not now.

ii. It is now time to build your LinkedIn network. Ask your friend for referrals to other people who might like you in their network. The referral part makes things less awkward when first meeting the new connection. Search LinkedIn to find organizations that might interest you. Send them a request letting them know you are interested in sharing a connection with them. If the company sees your relevance, they will not hesitate to accept the invitation. Such organizations can become helpful after you have finished school and looking for employment.

iii. Understand that it is not about making connections. You need to filter the people connecting to you also. There is the need to have a strong connection that will make you relevant in the industry. Some people tend to forget about the quality of connections they are making. You can find the interesting people by checking the top trends. Such are the people to share a connection with.

As much as social media sites are fun places for people to come and talk about everything, ensure it is a healthy conversation always. For LinkedIn, it is a website full of professionals. They expect the people using the website will always maintain a professional conversation. Do not start insulting people in your network. If reported to the moderators, your account can be suspended or banned. This will lead to the loss of connections you have worked so hard to achieve. The same thing applies to other social media websites not just LinkedIn.